Fridge-ship Case Study
Fridge-ship & its Goals
About Fridge-ship
Fridge-ship is your fridge manager that assists users in managing their fridge with as much ease and efficiency as possible. Fridge-ship helps users see what’s in their fridge, how much of the ingredient is there and for how long till it expires. Users can order from fridge-ship itself once they find an item they are about to run out of.
Project Details
Project duration:
April 2023 to August 2023
The problem:
Busy workers, restaurant chefs and students living on their own often find it hard to manage their fridge.
The goal:
Design an App that allows users to manage and restock ingredients from app itself to save time and manage better.
My role:
UX designer designing an app for Fridge-ship from conception to delivery.
Responsibilities:
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Understanding The User
User research: summary
I conducted several interviews and use empathy map to understand the users I am designing for and their needs. A primary user group identified through research were professional chefs and individuals who needed to efficiently manage their ingredient inventory
This group confirmed the initial assumptions about Fridge-ships customer, but the research conducted also revealed that ingredient management wasn’t the only factor limiting users to manage their inventory properly. Other user problem included challenge and self interested that make it difficult and a lot of hassle to manage and maintain their ingredient inventory.
User research: pain points
1. Human Error
Often while checking before restocking, some ingredient that were present went unnoticed and were restocked again.
2. Ordering online
Ordering ingredient online makes the user uncomfortable about its freshness and over priced product.
3. Time
Not having enough time to go to local market and get items by themselves or conflict of self interest(e.g feeling lazy)
4. Last minute trouble
User in between cooking session comes to know the ingredient is out of stock due to lack of knowledge of what’s present inside the fridge.
Persona: Faaruk
Problem statement:
Faaruk is a chef who needs to manage his ingredient inventory efficiently because he needs to have every ingredient required to cook in order deliver the best to his customer and run his business efficiently.
User Journey Map
User journey revealed How fridge-ship an ingredient Inventory management app can be useful to people with various backgrounds and different lifestyles.
Starting The Design
Paper Wireframes
Paper wireframes allows to get on with ideas and allows enough space for experimentation with efficiency. I initially draw multiple wireframes on paper to get to the one that really serves the purpose.
Digital Wireframes
While in the initial stages of design, I made sure to base screen designs based on the feedbacks and findings from the user research.
An easy navigation and plus and easy process to manage the fridge were key user needs that needed to be addressed in design.
Low Fidelity Prototype
Usability study: findings
Starting The Design
Mockups
High Fidelity Prototype
Accessibility Consideration
1. The color combination were taken in consideration by providing good contrast and providing more accessibility.
2. The speed of animations were also taken into consideration while keeping accessibility in mind and providing a soothing experience
3. The size of text and buttons are made with design guidelines to provide an easy accessibility experience for everyone.
Going Forward
Take Aways
Impact:
The fridgeship app helps the user especially students, working professionals and restaurants to manage their fridge more efficiently. The ease of managing and the ease of adding ingredients back to your fridge by adding a shop section makes the experience much better.
What I learned:
While designing fridgeship app, i learned alot about how designs aren’t to be held personal as they are for the users and will change according to the users need. Usability study makes your design change for better and makes it more about user. Also accounting for accessibility can make a design go a very long way.
Next Steps
1. Conduct more usability study in order to learn how much more the user experience can be improved and understand what changes are required to do so.
2. Add more accessibility features to provide much better experience to overall users. Also identifying areas where accessibility is lacking and is required.
3. Conduct more user research to identify new areas of need.
Let's Connect!
Thank you for your time reviewing my work on the Fridge-ship app! If you’d like to see more or get in touch, my contact information is provided below.
Email: aqdas.idris@gmail.com
Website: www.aqdasidris.co.in